Growing Your Legal Practice Revenue in an AI World 2026
1.5 CPD Hours
Description
Stand out, win more clients, and build lasting trust in an AI-driven market—learn the proven strategies top firms use to differentiate, engage, and become the legal provider of choice
The session will focus on activities required to win more clients and demonstrate what it takes to stand out in an increasingly competitive and noisy marketplace obsessed with AI.
Many firms suffer from a lack of awareness, underperforming websites, no real point of difference from the competition and personnel who consider themselves professionals rather than marketers or worse salespeople.
Session participants will learn how to engage potential clients without sounding confused or bland and how to build trust and credibility, so they become the provider of choice over time in an AI world.
Key points covered include:
- Why you should change your attitude and behaviour to business development.
- The profit model all successful businesses must master.
- How the answers to 3 simple questions can change your financial life.
- Winning strategies of the top performing firms.
LEARNING OUTCOMES
Participants will be able to understand what it takes to be perceived as experts in their field and will be able to leverage this new-found status to attract new clients and win more new business in a world currently obsessing over AI.
SUITED TO
The session is wholly relevant for founders, owners, partners, senior associates and others responsible for growing a legal practice.
PRESENTER
Alistair Marshall, Director, Professional Services Business Development
Alistair Marshall has helped hundreds of leading law firms, accountancy practices, engineering firms, retail banks and household name corporates attract new clients and win more new, profitable business for more than 30 years. His delivery is entertaining, energetic, engaging and inspires people to use his thought leading business development strategies immediately in their busy schedules. His specialty is implementing simple, achievable, and cost-effective business solutions for boutique practices through to large international firms.